Services

Custom Squarespace Web Design & Strategy

Grow your business confidently with a powerful custom website designed with equal parts strategy and heart.

Creative Studio Imagery

Dear Brave Soul,

You deserve a website that truly reflects your purpose.

Has your inspired business outgrown your DIY website?

Does seeing other people’s polished websites make you feel small and insecure?

Have you’ve been telling yourself “I should work on my website” for months, or even years?

Don’t worry, I’m here to help! Together we can create a captivating online presence that reflects your true purpose, so that you can grow your business with confidence and make a bigger impact than ever before.

The Process

Guided by your vision, created from the heart

01

Brand Strategy

Vision & Voice

We start with a powerful Vision & Strategy Session to help you clarify and connect to your why (mission), who (ideal client), and how (offerings). This becomes the North Star that guides our creative process.

02

Content Strategy

Structure & Copy

You’ll receive 1:1, step-by-step support to help you write authentic website copy that speaks to your ideal client. I take care of all the content structure, organization, and user experience design.

03

Squarespace Website

Design & Build

You can relax, knowing your new Squarespace website will be of the highest quality. I bring 25 years of experience designing and building websites for businesses small and large.

04

Training & Support

Launch & Grow

Once the site is launched, I’ll provide training and support so that you’ll feel confident updating and maintaining your website. You’re also welcome to reach out to me for additional ongoing support.

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Helping soulful small businesses shine

What my clients are saying

The Soulful Website & Strategy Package

Brand strategy

  • Vision & brand strategy session via Zoom (90 min) + audio recording

  • Brand visual questionnaire

Content Strategy & Copywriting Support

  • User experience design with custom wireframe

  • Content planning worksheets

  • Copywriting guidance and copy curation

  • Up to 5 hours of 1:1 content planning sessions via Zoom

Custom-designed Squarespace Website

  • 4 standard pages (Home, About, Contact, and Services)

  • Up to 4 legal policy pages (with your provided content)

  • 404 (page not found) page

  • 1 contact form

  • On-brand font selection and color palette

  • Browser icon

  • Up to 2 hours of royalty-free stock image curation

  • Up to 5 hours of 1:1 live feedback sessions via Zoom

Technical Setup

  • 20% off first year of Squarespace subscription

  • Mobile-responsive layout

  • On-site SEO best practices

  • Image file optimization

  • Custom domain connection

  • Social media account connection

Training & Support

  • 1 launch & walkthrough session via Zoom

  • Access to my Squarespace training video library

  • 1 post-launch followup session via Zoom

Optional Add-ons

  • Extra pages

  • Personalized brand positioning & messaging guidebook

  • Full-service copywriting

  • Wordmark (font-based) logo

  • Email signup and thank you page

  • Blog or Portfolio setup

  • Termageddon setup (legal policy generator)

  • and more…

Your investment

Starts at $4,950*

*USD. Most projects fall in the $5–9K range for a small business website (5–10 pages) and $10K+ for larger or more complex sites. Every project is unique, so I provide a custom quote after we go over your requirements in detail.

Just need help with copy & structure?

Custom brand/content strategy packages and copywriting services are also available. Start by booking a free discovery call with me.

Frequently Asked Questions

For custom website design & Strategy projects

  • The timeline will depend on the scope of the project and how quickly you can deliver copy, assets, questionnaire responses, and feedback to me.

    Most clients spend 5–8 weeks in the strategy and content preparation phase. Once the copy and assets have been finalized, the design & build phase takes an additional 3–4 weeks.

  • During the strategy & preparation phase (prior to designing and building) you’ll be asked to fill out or deliver the following:

    • Brand visual questionnaire
    • Pinterest mood board
    • Logo and brand style guide, if you have one
    • All content (copy and images)
    • Legal policy waiver

    Preparing and gathering content is often the most challenging part for my clients – but not to worry! I’ll provide step-by-step guidance along with comprehensive content planning worksheets so that this process can be as easy for you as possible.

  • I use Squarespace because it has provided the overall best user experience for both myself and my clients. Specifically, it…

    • Makes it easy for non-designers to edit and maintain their website
    • Covers most functionalities that most small business websites need
    • Has excellent customer care, tech support, and documentation
    • Doesn’t require ongoing technical maintenance
    • Has a large built-in selection of high-quality fonts
    • Helps keep things simple for most small businesses

    If you are using Wordpress, Kajabi, Wix, etc. but would like help with copy and structure, contact me to explore brand & content strategy packages.

  • Assuming you are moderately tech savvy, yes. It’s important to me that you feel empowered to maintain your website yourself, and Squarespace makes that as easy as possible. Your custom website package will include access to my Squarespace training library, and I’ll also be available after the launch for ongoing support.

  • With every project and change of scope, I’ll provide a quote for your approval before moving forward.

    That said, here are the most common website-related expenses that are not included in my services:

    • Squarespace subscription
    • Domain fees (registration, SSL certificate, etc.)
    • Third-party services (email marketing, scheduling, etc.)
    • Website policy generator or legal templates
    • Professional photography (not required, but highly recommended)

  • If you don’t have a logo, for an additional fee I can design a simple wordmark (font-based) logo as an integral part of your overall website design.

    If you’re looking for a more complex logo with illustrative elements or a comprehensive visual branding for your business, I recommend working with a professional logo or brand designer prior to booking my services.

  • Once you approve the quote, a non-refundable 30% deposit is required to book your spot on my calendar. Another 30% is due upon the completion of the strategy phase, and the remaining balance is invoiced on the day of launch.

    I accept credit cards, PayPal, checks, and wire transfer.