Hike to Become with Jessica DeAngelo
Client Profile
Jessica DeAngelo is a keynote speaker, executive coach, and business strategist offering nature-inspired transformative experiences for impact-driven leaders and their teams.
Project Overview
When Jessica first approached me to design her website, she was still in the early stages of developing her coaching and consulting business. We began with a vision and brand strategy session to help her reconnect to her deepest values, and as she gained more and more clarity on her mission and offerings over the following weeks, we worked together to develop her brand Hike to Become: a daring, unconventional blend of outdoor adventure and business strategy.
The visual design called for a bold, clean, and professional look that appeals to Jessica’s primary audience: male executives. I was excited for this opportunity to use Futura, a beloved geometric sans-serif typeface which strikes the perfect balance between masculine and feminine.
“Working with Rieko went beyond the typical website design experience. Her ability to thoughtfully listen and interpret the vision for my company made her such a valuable partner. She was the constant reminder to stay true to myself. My website now showcases my mission and my work in a way that turned out better than I ever could have imagined. ”
Jessica DeAngelo
Chief Hiking Officer & Strategic Visionary, Hike to Become
*The site is maintained by the client and may not reflect my work.